Monday, February 15, 2010

Boostpost 3 month report

Well, Boostpost is now 3 months old, and its time to take a look at how it is doing. The stats for far:

Pagerank: 2
Alexa: 271K
Tweets: 55
Facebook shares: 30
Delicious bookmarks: 34


The other statistical aspect would be actual pageviews. The widget is getting a lot of attention. Since starting the website, the total number of overall hits is 1,265,039. I guess that is pretty good. Boostpost does not have a marketing budget per se. So getting anything is probably a good thing. The other positive note is the apparent growth of Boostpost:


Month Daily Avg Monthly Totals
Hits Files Pages Visits Sites KBytes Visits Pages Files Hits

Feb 2010 16064 15082 79 60 70218 765069 904 1195 226236 240969
Jan 2010 16054 14982 176 75 132682 1787972 2344 5476 464464 497687
Dec 2009 14227 10673 170 94 89555 1245787 2936 5287 330871 441053
Nov 2009 4491 4051 169 100 20145 312556 1909 3220 76979 85330

Totals 4111384 8093 15178 1098550 1265039

Each month from Nov thru Jan has seen an increase in the total number of hits. Feb is lower than prior months, however it is currently Feb 15, and Feb is a shorter month than all the other months. Regardless, the pace of activity for Feb is actually very good, and in a 30+ day month, we would very likely see consecutive growth. A couple of sites have started using Boostpost in Feb and I anticipate some really good numbers to be generated as a result.

Challenges, however, do exist. Boostpost is in a rather transient market. Bloggers change their widgets with a high degree of frequency, and Boostpost - though a useful service - is simply caught within the moving gears. So far, the result has actually worked more in Boostpost's favor than not; however, there have been cases where really great sites have elected to not continue with Boostpost. That is a shame, because I sincerely think that with full utilization - including your adsense id - Boostpost represents a new wave for bloggers to earn revenue through a vehicle which previously was a liability (redirecting traffic to another site). The good news on that front is we're beginning to see bloggers incorporate that full utilization, and expect that trend to continue.

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