Rewarding your active readers may be the most vital part of your blog posts

What kind of reader presses the Digg button to vote for your blog posting? Are they special? Have you ever put yourself in their shoes? What is their incentive to be the first to break your story to a site like Digg?

Think about it. Have you ever found out about a big event and told a friend only to find out they already knew about it? Most likely, you were let down. There is something in our basic human composition that thrives on being the first one to break the story. Careers, tv shows, even entire industries are based solely on that principle: break the story, you win.

So how much of a disappointment must it be for an avid follower of your blog to read a new post and discover that someone else has already submitted it to Digg? Who else can they break the story to?

Digg is a terrific site and certainly has a great deal of reach. But if you put Digg into the context of the internet as a whole, the audience of Digg is actually pretty small. So to have a reader who thrives on breaking the story leave your blog because there was no option other than Digg through which to break the story is an opportunity missed.

Boostpost helps change all that. Using the Boostpost button or widget, readers of your blog can see if your post has been exposed on any one of over 50 social networks. True, an avid reader may not be able to be the first to break the story to Digg. But what about BlogEngage? Propeller? Or Blottix? Now, seeing those networks have not been exposed to your post, avid readers can break the story to new audiences. It may sound cliche, but it truly is a win, win, win. Your avid readers win, because they can break the story even if major players like Digg already have your post. You win, because your link is added to a new site (which is actually better for your SEO than a second vote in Digg), and new social networks will be exposed to your work. And the new social network also wins, because new audiences will help build their reach. That in turn will help boost your post even more.

Boostpost helps change the options for your most important audience members: active readers. Give them the opportunity to break the story and you may be surprised at the results.